Tweens are mobile internet savvy according to new research from Nielsen
Nielsen claim of the 8-12 year olds they surveyed in the US, 35% owned a mobile phone and 21% have used ringtones. A small group of teens are actively using the mobile internet.
While 41% of tween mobile Internet users say they do so while commuting [...]
Why Telecoms is clueless about the customer
This time it’s IBM (of all people) claiming we are clueless about consumer needs. Their latest research shows that our industry’s number one priority is network coverage, above and beyond customer service.
Network coverage (52 percent)
Customer reach (45 percent)
Customer knowledge (22 percent)
Customer service (16 percent)
Ease of use (11 percent)
Device control/management [...]
The ads will start to appear on MSN Mobile in the US. and according to Microsoft will conform to the Mobile Marketing Association’s mobile advertising guidelines. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN Mobile.
“Microsoft is continuing to make significant investments in the MSN Mobile portal, adding new [...]
Pete Snyder provides a good comparative overview of the pros & cons of using social networks to target consumers
The early blogosphere reactions of “Who would friend a product?” are misguided, in that for better or worse, brands are inexorably woven into the fabric of conversation.
Here’s an overview of Snyder’s summary on where brands can initiate [...]
According to a Nielsen study, 56% of 18- to-34-year-old adults make a concerted effort to watch TV. Rather than forfeit an episode of a favorite show, they rely on DVRs, the Web, VOD and MP3 players, versus 21% of those over 55.
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Latest research from Nokia claims that by 2012, 25% all of entertainment will be consumer originated.
Nokia surveyed “trend-setters” aged 16-35 from 17 countries about their digital behaviours and lifetsyles.
Of the 9,000 consumers surveyed:
- 23% buy movies in digital format
- 35% buy music on MP3 files
- 25% buy music on mobile devices
- 39% watch TV [...]
Mashable writes: Another company leaves the grip of Apple’s iTunes, though this time it’s not a record label. It’s Pepsi. After running a Super Bowl promotion for free iTunes downloads in 2004, Pepsi is gearing up to dole out more free music next year–with Amazon. Another promo that will be announced at the Super Bowl, [...]
Facebook is a key feature in the social universe of young adults, particularly in the UK and Canada.
40% of UK adults, particularly those aged 25-34 year olds, use websites such as Facebook, Bebo and MySpace to keep in touch with friends according to regulator Ofcom’s latest research.
Ofcom said that the relatively high usage among British [...]
From the company that gave us MTVU for students, MTV Logo for alternative lifestyles (lesbian, TV etc), MTVK (for Korean Americans), MTV is now pushing the niche brand envelope with MTV Arabia.
The station will feature 60 percent international music and 40 percent Arabic music, along with local adaptations of the channel’s popular non-music shows.
According to [...]
Quite a moniker of acceptance when you outrank Boo.com by 19 places!
Inside CRM lists the worst VC failures of all time (well internet time at least) and ranks the MVNO proudly at number 1.
Key reason cited as the source of their failure to return on the $360 million invested?
It has been reported that 80,000 of [...]
