News

Blyk – where it is going wrong

May 16, 2009

I won’t discuss numbers here – however you slice them there are going to be 2 sides. I’ll focus on the concept and for the sake of lessons learned what future outfits need to do to avoid the mistakes that Blyk has committed. As the blogosphere is a-chatter with Blyk this Blyk that it’s worth [...]

Read the full article →

Story Teller wanted @ mobileYouth

May 15, 2009

Analyst, presenter, story-teller, researcher, author and youth marketer? If that’s you and you’re passionate about the things that drive us here at mobileYouth we want to hear from you – an opportunity to join our team and help grow the business. Experience in youth marketing ESSENTIAL.

Read the full article →

Youth Global Swarming 15 May 09

May 15, 2009

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats) * Young people who embrace mobile tech can feel overconnected (Ars Technica) * Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE) * Indonesia Observed: The Mobile Internet Phenomena (MOBINODE) * 33% of all music sold in 2008 was [...]

Read the full article →

Youth Trends 14 May 09

May 14, 2009

* Canadian Youth Survey (kolbs) * Freeconomics – maybe people will start paying for things (The Equity Kicker) * Launch: Teen Speakers Bureau (Radical Parenting) * EMI is screwed. Utterly screwed. (Music Think Tank) * Delhi mobile subscribers face problem of plenty (Times of India) * Today’s Teens Buy 19% Less Music (MarketingCharts) * The [...]

Read the full article →

Youth and Old Marketing 08 May 09

May 8, 2009

* Why Brands Make Poor ‘Friends’ (Millennial Marketing) * Brands and Celebrities Part 2 (Greg Rollett) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) [...]

Read the full article →

Youth and Grass Routes 06 May 09

May 6, 2009

* Youth and Grass Routes 06 April 09 (AFP) * Demographics of Social Network Users (IT Facts) * Facebook is 5th largest “country” in the world (Hard Knox Life) * Online Clubbing Community (b@ TV) * Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource Their Way Into Our Hearts (LA Weekly) * Average Blyk campaign [...]

Read the full article →

Youth and Social Causes 4 May 09

May 4, 2009

* Indian Youth Rise to Tackle Climate Crisis (Celsias) * Launch: Teen Speakers Bureau (Radical Parenting) * The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP) * Gen Y Core Value: Fight for What You Believe In (Millennial Marketing) * Using Mobile Phones to Monitor Teenagers Mental Health (cellular) * The Rise Of Cultural Movements (MediaPost) [...]

Read the full article →

Attention and Youth 30 April 09

April 30, 2009

* Freeconomics – maybe people will start paying for things (The Equity Kicker) * the SkinnyCorp method for creating online awesomeness (Google Video) * Average Blyk campaign 100K messages, average segment only 8K youth – digging into Blyk stats (Communities Dominate Brands) * Selling Features vs Selling Benefits (Canadian University Marketing) * Long-Term Generous Marketing [...]

Read the full article →

Youth Global Swarming 28 April 09

April 28, 2009

* Pete Waterman only earned £11 in ‘RickRoll’ royalties from YouTube in 2008 (Digital Stats) * Young people who embrace mobile tech can feel overconnected (Ars Technica) * Accenture: Interest In Cellphones For Entertainment Is Picking Up (TWICE) * Indonesia Observed: The Mobile Internet Phenomena (MOBINODE) * 33% of all music sold in 2008 was [...]

Read the full article →

Youth and Word of Mouth 24 April 09

April 24, 2009

* Mobile Collaboration and Tribing (180360720) * Report: Gen Y Wants TV to Get More Social (Barking Robot) * Word of Mouth: Millennials Talk About Social Media (Millennial Marketing) * Social Networks and Blogs Reached Largest Growth Among Top Online Activities – Nielsen’s Global Research (Trendsspotting) * Rapid Growth In Social Networking Worldwide (hypebot) * [...]

Read the full article →

← Previous Entries

Next Entries →