News

Youth and Grass Routes 17 April 09

April 17, 2009

* The ‘Twitter Revolution’ of Moldova’s high-tech teens (AFP) * Demographics of Social Network Users (IT Facts) * Facebook is 5th largest “country” in the world (Hard Knox Life) * Online Clubbing Community (b@ TV) * Awesomeness. skinnyCorp creates communities including the #1 most … (skinnyCorp) * Threadless Founders Jake Nickell and Jeffrey Kalmikoff Crowdsource [...]

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Youth and Customer Service 15 April 09

April 15, 2009

* Top 10 ‘Most Annoying and Unjustified’ Consumer Ripoffs (MarketingCharts) * Measure, Understand and Improve Customer Experience | MCorp Consulting (Slideshare) * More Info On Customer Experience And Loyalty (Customer Experience Matters) * Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth) * AOL account cancelation crisis : Brands should [...]

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Attention and Youth 10 April 09

April 10, 2009

* The Paradox of Choice (Canadian University Marketing) * Why being first became even more important (180360720) * Creating Contagious Conversations Between Platforms (180360720) * Advertising is expanding (180360720) * 50 Youth Marketing Keywords You Need to Know PART FIVE (Graham Brown mobileYouth.org) (Slideshare) * A tryvertising lab for San Diego (Springwise) * PepsiCo shows [...]

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Skateboarding part 1 (London South Bank)

April 9, 2009

New mobileyouth video today. I decided to head up to London’s South Bank and talk to some skate dudes about mobile phone use to show how easy it is to start building a dialogue with young customers in their universe as opposed to stuffing them in sterile focus groups. As a youth I fell in [...]

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mobileYouth – the story so far (new video)

April 8, 2009

Featuring video shot by myself and the team in UK, USA, Estonia, Egypt, Turkey, Ukraine, India, Bangladesh, Pakistan, Philippines, Malaysia, China More to follow… http://www.mobileYouth.org Music by Pravda 123 – Cocktail House – from Podsafe Network

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Youth and Old Marketing 01 April 09

April 1, 2009

* Why Brands Make Poor ‘Friends’ (Millennial Marketing) * Brands and Celebrities Part 2 (Greg Rollett) * PepsiCo shows brands how NOT to crash the party at SXSW (Hard Knox Life) * Gen-Y Gives Up On Celebrities Hawking Crap (Greg Rollett) * When GenY rules the world…or at least the marketing agencies (Youth Marketing Insights) [...]

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Youth and Grass Routes 30 March 09

March 30, 2009

* India leaders blog, text to plug in to young voters (Reuters) * Justifying social media to internal clients (Slideshare) * Top brands for teens globally: may the most relevant win (Youth Marketing Insights) * Don’t Punish Us: grass roots campaign fighting for the rights of our social life (Youth Marketing Insights) * What is [...]

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All 50 Youth Marketing Keywords Free Presentation – Free Download

March 30, 2009

(DOWNLOAD) All 50 Youth Marketing Keywords You Need to Know View more presentations from Graham Brown. Download and Share Me All 50 Keywords featured in this full powerpoint available for download from Slideshare.

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Users

March 27, 2009

See the full Youth Marketing presentation here Want ideas & visuals for your next Youth Marketing presentation? Only tech execs and drug dealers refer to their customers are “users”. Why? Users don’t choose, they use what’s given to them. Users don’t come back with awkward questions such as “what’s in it for me?”. Users don’t [...]

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Ethnographic Research 27 March 09

March 27, 2009

* Jan Chipchase – Future Perfect:Paid Crowdsourcing Via Mobile (Future Perfect) * Emerging Experiences (180360720) * Useful starting points for qualitative research utilising ethnography (kumeugirl) * MobileYouth India test shooting (youtube) * Market Researchers in Your Facebook? (eMarketer Articles) * The Next 10 Years by Graham Brown (mobileYouth) (Slideshare) * Moshi Moshi (On The Media) [...]

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