News

Parameters of experience

March 18, 2009

(Share Me: permission to use this graphic as you wish provided with appropriate citation) See the full Youth Marketing presentation here All technological evolution needs to happen within the existing parameters of experience. The biggest mistake technologists make is to expect consumers to build radically new behaviors around a product – e.g. MMS, LBS, Mobile [...]

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Youth Marketing Presentations – free downloads

March 17, 2009

Steal these ideas from Graham Brown’s Facebook account Youth Marketing Presentations – ideas, visuals and prompts (60 in total) – Enjoy! They’re all free to use as you wish as long as you cite mobileYouth appropriately. Remember, Genius Steals… Steal these pictures!

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50 Youth Marketing Keywords (Part Four)

March 17, 2009

50 Youth Marketing Keywords You Need to Know PART FOUR (Graham Brown mobileYouth.org) View more presentations from Graham Brown.

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The 7 Types of Youth Marketing Campaign

March 9, 2009

Here’s the traditional Industrial approach 1) I’m cool…you know you want me 2) Did you hear me? I’M COOL! 3) I’m cool LOL… 4) Beckham says I’m cool 5) I’m cheap (and cool) 6) Let’s be Facebook friends…cool 7) I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool,I’m cool Needless to say, their days are numbered. [...]

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mobileYouth Youth Marketing World Tour 2009

March 5, 2009

2009 Tour Dates * New – Sweden added to tour May 28th Asia Kuala Lumpur, Malaysia – Mar 10 to Mar 15 (Telenor Djuice) Tokyo, Japan – Apr 19 to Apr 26 (Filming) Singapore – Apr 27 to May 2nd (Youth Marketing & Advertising conference chair) North America New York, NY – Apr 12 to [...]

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50 Youth Marketing Keywords (Part Two)

March 4, 2009

Graham Brown mobileYouth presents part 2 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Crowdsourcing. Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial 50 Youth Marketing Keywords You Need to Know PART [...]

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Youth Marketing Webinar BETA – Thursday 5th March 1730 GMT

March 3, 2009

It’s a trial webinar. Ping me if you are interested in taking part. Will be 30 minutes long and takes place online via audio & video. Come along and say hello – introduce yourself to other marketers in the space. If you want an invite contact us here or ping me on Twitter TIME: 1230 [...]

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Youth and Beachheads 03 March 09

March 3, 2009

* What is Social Currency? (Graham Brown mobileYouth.org) (Slideshare) * 7 things you can learn from hip hop – Ignite Sydney (Slidshare) * 1 Billion (Slideshare) * Mobile Advertising Opportunities in India on the Rise (Trendsniff) * Download mobileYouth report overview 2009 – insights, youth mobile trends and mobile behavior (Mobileyouth) * The Next 10 [...]

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50 Youth Marketing Keywords (Part One)

March 2, 2009

Graham Brown mobileYouth presents part 1 in a new 5 part series covering the 50 keywords, buzzwords, trends and phrases you need to know in youth marketing starting with Advocacy. Keywords featured: advocacy, annoyvertising, attention, authenticity, backdoor competition, beachheads, brandwidth, brand custodians, clarity, compromiz 50 Youth Marketing Keywords You Need to Know (Graham Brown mobileYouth.org) [...]

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Brandwidth – do you have it? (presentation & video)

February 27, 2009

Brandwidth = consumer trust + attention Video Presentation Brandwidth – do you have it? (Graham Brown mobileYouth) Slides from presentation

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