News

Trend: Nokia Nostalgia (is this the end of the Nokia Feed Through?)

June 1, 2011

Great post over at Fring on the phones we used to love. As expected, Nokia dominates the nostalgia trip. As Seren says: The first “cool” phone I got that wasn’t just the cheapest the company could find was the Nokia 8110 The first phone is always usually a hand-me-down and often not a Nokia but [...]

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mobileYouth around the world – weekly digest June 1, 2011

June 1, 2011

mobileYouth Asia LIVE!: Smoking Your Nokia – The Social Currency of Nokia, BlackBerry, Samsung and Sony Ericsson in Asia In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia [...]

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Idea Factory: 4 stories to illustrate mobile and youth cultures around the world

June 1, 2011

mobileYouth as storytellers. We tell stories of youth and mobile culture from around the world. What are these stories? And how do these stories help us understand what changes are happening in the world of young people? How can these stories help big brands like Nokia, Sony Ericsson, Motorola, BlackBerry and Samsung better understand young people’s social lives? Find the answers in the most recent slidecast from the mobileYouth Idea Factory.

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Smoking Your Nokia – What Social Currency Means to Brands like BlackBerry, Sony Ericsson, and Nokia

May 31, 2011

In terms of social currency for young people, mobile phones are what smoking was. So how should marketers in Nokia, Samsung, BlackBerry, and Sony Ericsson adjust their strategy? Find out in this edition of mobileYouth Asia LIVE! Smoking Your Nokia Make sure you go to http://mobileYouth.Asia to get the full post and presentation.

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Brand Pyramids

May 31, 2011

New presentation by Graham Brown mobileYouth (Graham Brown mobileYouth) Brand Pyramids View more presentations from Graham Brown (mobileYouth)

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International Account Managers Wanted at mobileYouth

May 30, 2011

An opportunity to work with the global mobileYouth team with brands like Vodafone, Nokia, Blackberry, MTV, Adidas, Oracle, Red Bull and UNICEF. We are recruiting account managers for * EUROPE * NORTH AMERICA * AFRICA * SOUTH AMERICA Manage and grow business relationship with extensive client base. Develop your research, presentation and business development skills [...]

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Trend: Churn is Social (Are industry ideas about loyalty wrong?)

May 25, 2011

Is there such a thing as loyalty when it comes to young people and mobile operators? What are the limitations of using price as a strategy to reduce churn? Can operators use influencers in a group to get the group to switch operators? What can operators learn from the young people in the Harajuku area [...]

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Trend: Beachheads (Why are Beachheads becoming a critical feature in youth marketing?)

May 25, 2011

How do young mobile owners influence other young people to purchase a particular brand of handset? What is the social profile of these influencers? Can these influencers be segmented? What are these segments and what are the behavioral drivers for each segment? How can they make marketing more targeted and effective for mobile handset brands? [...]

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mobileYouth around the world – weekly digest May 24, 2011

May 24, 2011

Upcoming mobileYouth Asia LIVE!: Churn is Social – Youth and Churn Part 2 – What’s the Best Loyalty Strategy for Mobile Operators in Asia? If price is not the answer, then what’s the best churn/loyalty strategy for mobile operators in Asia? Find out right here, on Tuesday, 24 May 2011. Remember to bookmark this site. [...]

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For BlackBerry, Marketing to Youth Means…

May 17, 2011

… different things in the different markets in Asia. Malaysia is very still very early in the adoption curve. India market is picking up, and Indonesia’s close to saturation. This brings interesting, often unexpected impact on how to best approach the different markets. Find out in more details: Find the full post right here

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