Customers for products to Products for customers

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Don’t be good, be relevant

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Brand Democracy

The problem is that authority doesn’t recognize disruption as a positive and disruption is a constant in the world of marketing and communication.
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Something you didn’t know about Starbucks

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Marketing Externalities

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Videos we liked 23rd Oct 2009

1) A Cup of Chaos #23 – Scotty Got an (Aussie) Office Job
Servant of Chaos

2) Josh in a Box: Helpful Advice For Parents of Teens!
Shaping Youth

3) Etsy shows the power of consumer co-creation
Hard Knox Life

4) Case Study: My Year Without Sex Social Media Campaign
Adspace Pioneers

5) Google Wave | TECH
Zandland [...]

 

How are you giving them a voice?

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You can’t buy trust and attention

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If only they looked like this…

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Youth aren’t the connected generation

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