Youth aren’t the connected generation

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Videos we liked 16th Oct 2009

1) Rejuvenate with Passion Yoga
Asia Scout Network blogs

2) What About the Boys? ‘Packaging Boyhood’ Authors Respond
Shaping Youth

3) Attention KMart Shoppers: Dating Violence on Aisle3
Shaping Youth

4) Virtual Reality Meets Health2.0 For Kids Wellness & Therapy
Shaping Youth

5) Miley’s Twitter Swan Song, Yo!
Barking Robot

6) “The Story of Anvil” [...]

 

Stop listening and start a dialogue

Listening is selfish. It’s what airlines do when they hand out feedback forms asking for your opinion “because we care” but never bothering to follow up on your recommendations or even return a courtesy call to say your opinion counted.

Entering a dialogue means leading the customer rather than listening to them. It’s a meaningful conversation [...]

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10 Facts: Youth India

1) India is young…very young

2) The mobile market in India offers massive potential

Here’s a market where there are 4 new mobile subscribers every second. India passed the US as the second largest mobile market in the world way back in 2007. It’s also a market where by 2011, one in 5 of the world’s mobile [...]

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What is your marketing legacy?

When your ad campaign is over? What then? Do you have to go back to your agency for your next fix? Is your marketing limited to the 90 day cycle? Skittles did very well in generating a lot of buzz with its awareness campaign but then what? Now it’s back to square one. Without a [...]

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Branding is all or nothing

Who is the second largest search engine out there?
What’s the other onlike bookstore’s URL?

In most cases, for most people – they don’t care.
When Coke launched C2 – it was a 75 calorie beverage. “Normal” Coke was 150 cals and Diet 0 cals.
C2 flopped because it was neither full flavor nor zero calories. In an era [...]

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Are you interrupting or supporting the conversation?

The brain deals with a lot of noise. Are you very good at blending into the background by trying to buy their attention or do you excel at sitting squarely int their sites by earning it?
We gravitate towards pictures of ourselves. In the extreme, we catch ourselves staring in the mirror. On the more mundane [...]

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Videos we liked 9th Oct 2009

1) A Cup of Chaos # 22 – Hey Hey Its Racism
Servant of Chaos

2) Victoria’s Secret Facebook Page and Monash Uni’s Electronic Marketing Course
Adspace Pioneers

3) David Letterman, part 2
Church of the Customer Blog

4) John Mayer’s Augmented Reality Music Video
Barking Robot

5) Digital Advertising & Marketing 2.0 – new consumer engagement
Telco 2.0

6) It’s time for Brand [...]

 

The Patient Brand will win

It took 12 years for Monster Energy drinks to eclipse Red Bull in the US on full size cans. It took Apple 10 years to build its K12 education strategy and influence students from the ground up.
What are you working on that outlasts your next 90 days?
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Clarity is Power

Doing more is lazy. Clarity is power.
When you want to search for something you go to Google. When you want to drink an energy drink you go for Red Bull. When you want running shoes you choose Nike. When you want a great laptop you choose a Mac.
Great Brands are clear. This is exactly what [...]

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