News

From Share of Market to Share of Customer

February 21, 2011

Mobile’s Next Growth Story A lot of talk is dedicated to “engaging youth” yet what exactly is engagement and what does it mean to us in marketing and product development? Arjun Gupta, 21 from New Delhi empties his pockets to show off 3 mobile phones. That doesn’t include the Blackberry Javelin he carries conspicuously in [...]

Read the full article →

mobileYouth @ The American Marketing Association

February 15, 2011

Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset OEMs to [...]

Read the full article →

Mobile Youth Around the World (Presentation)

February 14, 2011

Mobile Youth Around the World – 2011 Update View more presentations from Graham Brown. We’ve updated the Mobile Youth Around the World presentation available from Slideshare. Download the 2011 PDF Download the 2011 PPT

Read the full article →

Mobile Youth Around the World (2011 Updated Download)

February 11, 2011

We’ve released an updated version of our data in the 2011 Mobile Youth Around the World presentation. It’s available both as a PDF and a Powerpoint. Free download, no registration required. We cover 10 key statistics on youth mobile culture for 2011. Rip these stats and use them in your own presentation. As long as [...]

Read the full article →

The 3 Mistakes Nokia Could Make Next

February 9, 2011

Nokia’s position is better than many analysts would have you believe. But, a big but too, they need to get focused on what matters now. That’s why we recently shared our thoughts at the Nokia: What Matters Now workshop. Here are a few of our thoughts at mobileYouth to share now. The 3 Mistakes Nokia [...]

Read the full article →

Nokia – what matters now (youth trends)

February 9, 2011

Get Access to mobileYouth Workshop presentations like this one: We’ve shared our latest thoughts over at our research site – MobileYouthReport.com How can Nokia re-engage the youth segment? This isn’t about choice in OS but choice in mindset. Find out more: [button color="orange" link="http://mobileyouthreport.com/access"]Register[/button] mobileYouthreport contains over 400 charts focused entirely on Youth Mobile Culture [...]

Read the full article →

Work with mobileYouth.Asia

January 29, 2011

We are currently seeking: 1) Asian based sales managers (see more information) 2) Creative illustrators & designers (for infographic & motion graphic work) 3) Research partners in Pakistan, Bangladesh, Singapore, Philippines and China (find out more about our Youth Research Partnership) Contact mobileYouth

Read the full article →

Brand Democracy: Part 5 of Youth Mobile Age

January 25, 2011

Key Youth Trends for Mobile Companies 2011: If you’ve been following our Youth Mobile Age series then you’ll be pleased to hear that part 5/5 is out today. This presentation shares 10 key trends that are shaping the shift from Big Idea marketing to Brand Democracy – how we’re moving from an era of telling [...]

Read the full article →

Join mobileYouth at the American Marketing Association Webcast

January 21, 2011

Meeting Description: Where would we be without SMS, BBM, Facebook and MP3s? Youth discovered them first. Find out what’s hot and what’s not in the Youth Mobile Age in this webcast presented by Graham Brown from mobileYouth. Mobile Youth tracks emerging trends and culture amongst young mobile consumers worldwide for clients from telecommunications and handset [...]

Read the full article →

MobileYouth 2011 Tour

January 19, 2011

Hi everyone, we’ve just released an updated itinerary for our 2011 tour. We’ll be visiting 27 cities during 2011 to present at conferences, meet clients, conduct primary research and shoot video for mobileYouth.tv. You can catch up on the latest itinerary here. If you want to get involved, contact us.

Read the full article →

← Previous Entries

Next Entries →