More Cool Youth Brands

Brands covered this week: Orange, Red Bull, Slow Cow, JetBlue, Pepsi, YouTube, Toyota, Adidas & Disney
Orange offers fair exchange
Orange offers an array of free stuff to 16-to24 year olds. The catch? Students have to receive ads on their mobile phones. The free stuff include make-up and tickets and possibly free calls and texts. (Richard Wray @ Guardian.co.uk)
Anti-Red Bull
Slow [...]

Tagged with:  

Latest Youth Marketing Statistics Friday 24th July

* ‘Social Notworking’ Costs Firms 1.5% of Productivity (MarketingCharts)
* Majority of US Consumers Peeved by Internet Ads (MarketingCharts)
* Over 70% of AdAge Top 100 marketers ran campaigns on YouTube in 2008 (Digital-stats)
* Mobile Coupon Users Want More Junk Food (MarketingCharts)
* Ad-Supported Models Stike Chord with Music Freeloaders (MarketingCharts)
* Mobile India: A statistical look at urban [...]

 

Advisory Board Opportunity @ mobileYouth

mobileYouth has been helping businesses better understand young consumers since 2001. It’s no easy feat – not only is this an ever-changing market place but the nature of companies we serve is also evolving.
That’s why we’re always keen to work with agents of change who have extensive experience in working within the type of company [...]

Tagged with:  

When does Social Good = Exceptional Marketing?

10 Marketing Lessons from the Orange/Boost Mobile RockCorps partnership
Good Causes = Good Marketing? (A look at RockCorps by Graham Brown)
View more presentations from Graham Brown.

If you enjoyed this post, make sure you subscribe to my RSS feed!

Tagged with:  

Latest Youth Marketing Statistics Friday 17th July

* Are students so over Facebook? (ReadWriteWeb)
* Millennials Fuel 19% Jump in Loyalty-Program Participation (MarketingCharts)
* Teens Go Mobile for More Than Texts (eMarketer)
* Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online (The Nielsen Company)
* Future Marketing Trends – By The Numbers (TheFuturebuzz)
* Will Generation Y Put Nike in Its Place? (seekingalpha)
* Survey: [...]

 

Cool Youth Brands

Brands covered this week: Absolut, Apple, Red Bull, Facebook, Twitter, Levi’s, Pepsi, Coke, KFC, McDonald’s, Toyota Scion & Adidas
Have a shot of Absolut Vodka on mobile
Absolut Vodka has launched an iPhone application called “Drinkspiration”, which recommends users the right drink, depending on many parameters such as mood, time of day, weather, liquor type, drink color, shape of [...]

Tagged with:  

Technology and Lifestyle Trends in Asia

Iran tweets for freedom
Despite the force of the Iranian government against freedom of expression, people in Iran who believe in social justice and freedom turns to Tweeter for that needed voice. This social networking platform allows them to air their voices freely, and for the first time giving this nation and others as well to unite [...]

Tagged with:  

Top 10 Youth Marketing Myths by Graham Brown

Presentation
Top 10 Youth Marketing Myths by Graham Brown
View more presentations from Graham Brown.

Slides from the presentation
Myth 1: Youth grow up faster these days

Myth 6: Youth don’t care about TV

Myth 7: Advertising is Content

More presentations on youth marketing and mobile culture?
If you enjoyed this post, make sure you subscribe to my RSS feed!

Youth Lifestyle Trends

Society
Is Twitter the new CNN?
Social website Twitter has played a big part at making the world aware of the situation in Iran. Social media also allows the citizens of Iran to organize and take action against the government. (Grownup Thinking.com)
Check out more news covered here on mobileYouth about Iran. Referencing Are today’s freedom fighters using [...]

Latest Youth Marketing Statistics Friday 3rd July

* TV Ads Most Helpful; Web Banners Most Ignored (MarketingCharts)
* Today’s Teens Buy 19% Less Music (MarketingCharts)
* 52% of British kids aged 5-9 have a mobile phone (Digital-stats)
* teens love events (Brandflakesforbreakfast)
* How Can Advertisers Get Through to Teens? (eMarketer)
* Mobile Phones Beat PCs for Young Women (MarketingCharts)
* Why Consumer Reviews Matter to Brand Managers [...]

Blog Widget by LinkWithin
 
Page 10 of 39« First...«89101112»2030...Last »

Copyright

All material published on this site is copyright of mobileYouth W2F limited unless prior exception is provided.
© 2010 mobileYouth - youth marketing mobile culture research