* Presentation: Word of Mouth Lanscape in China (China Web 2.0)
* Burson survey analyzes youth-fluentials’ – PRWeek US (PR Week)
* Marketers to Millennials: To Text or Not to Text? (Millennial Marketing)
* Exclusiveness to Drive Twitter Usage (Another Advertising Wanker)
* My Closing Thoughts On Net Promoter (Customer Experience Matters)
* Tech purchases increasingly influenced by consumer-generated media, [...]
The third stage of mobile market evolution is the move from ARPU driven to Loyalty driven metrics. In today’s market loyalty is rarely prioritized as the main KPI, still secondary to ARPU, but represents the key route to long term profitability (Chief Marketer Most Recent). Too often brands take good customers for granted (The Big [...]
* The Education Divide (Millennial Marketing)
* Make Way for Millennials! (Planning)
* Industrial or Social – What type of youth marketer are you? (Mobileyouth)
* Make Way for Millenials: How Today’s College Students are Shaping Educational Space (Technorati)
* Nintendo Bringing Wii Music to Schools (Escapistmagazine.com)
* College courses: even “offline” classes are online now (Mixed Musings)
* The Alternative [...]
Mobile World Congress Seminar
Thursday 19th Feb ~ Hall 5, Level 3, Room 8
“Youth and Mobile – Global Insights” Seminar 0930-1200
featuring research, insights, video and gadgets from
MSRI, DoCoMo Japan, Disney, Telefonica, mobileYouth and the GSMA
Panel Session hosted and moderated by Graham Brown (mobileYouth)
Attendees will be able to get a free copy of the MSRI “Children and [...]
“We are moving from an era of finding customers for our products to one of finding products for our customers” Seth Godin. The end of the Industrial Age also defined the end of Pipeline Marketing as the most effective method to reach youth yet we, as an industry, still compete to out-engage each other through [...]
The Idea Cloud is out there – make it rain! No longer can we rely on strict dividing lines between product development and marketing – they need to become part of the same cyclical process. This is the holy grail of “dialogue” that agencies are seeking – a conversation with the consumer that has a [...]
Grass Roots are your Grass Routes.
Everyone’s talking about word-of-mouth and while all this viral stuff has a lot to do with youtube, mobile, Facebook etc – it’s more about the underlying DNA of the organization and whether that DNA is conducive to giving or receiving first.
Consider for a minute the genius of Apple. Many put [...]
Are you getting your insights from the headquarters or the streets?
Are your people spending more time in the office or out there talking to the people who make a difference – the customers?
“I believe focus groups are junk. They only justify what you want to believe is true. We go in [to talk to kids] [...]
“What is my life if I am no longer useful to others?” von Goethe
Customer service is your best marketing strategy but for most industrial marketers it’s nothing more than a cost center. Remember when that company p***ed you off? You went and told the world about it didn’t you?
A generation ago customer service was not [...]
Sell your values not your brand. You are increasingly acute to the social values behind the brand rather than the product of the marcomms department. In an era of real transparency thanks to twitter, blogging and Youtube – brands can no longer fake it. Starbucks and The GAP are case in point for youth brands [...]
Podcast: Play in new window | Download
