Behavioral Targeting and Privacy (Jul 29, 2008 18:00)
Can informed consent put consumers at ease?
Opportunity to BETA the new mobileYouth social network (Jul 29, 2008 07:35)
We will open beta testing for a short period only.Here’s a chance to network with marketing, i..
Mobile Data Association New Key trends UK (Jul 29, 2008 07:31)
Q2 2008 Statistical findingsThe MDA [...]
A collection of hand-picked links related to youth, mobile and marketing , enjoy!
Ypulse Essentials: Music As Marketing, Ads That Cross The Line & More (Jul 28, 2008 18:06)
Correction: On Friday, we mentioned that girls had achieved parity with boys in math in elementary ..
Mobile Search Masterclass: Location-Based Services Are Tougher Than We Think; Will [...]
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Clarity is power. As Seth Godin says in his book “The Purple Cow” – stand for something or stand for nothing at all.
Years ago, when we were running Wireless World Forum, mobileYouth and Statsmine amongst other ventures, we stood for many things, but not one thing in particular.
Having gone through the mill, we realized that [...]
80 Years of Sliced Bread
Sliced bread is universally accepted as a good idea. It’s not the best idea – it doesn’t fulfil the ever complicated needs of those consumers who want to slice their own, or require that rye organic granary stoneground sprouted seed experience… but it works. Housewives and schoolkids love it.
And there is [...]
I could talk about the mobileYouth workout we held in May 2008, but I wouldn’t be able to out-do the superb post by Claude Florin at HP over on his Innovative Communications blog.
Claude pretty much summarizes the key themes of the day:
Monetizing free-content with new business models
User profiling driving relevance and protecting privacy
Trusted social dialogue [...]
Industry sources report that US youth MVNOs Virgin and Helio may merge. With analysts citing the reseller market in the US as a “disaster”, not much investor goodwill is left on the table for these two MVNO’s long term prospects.
Both companies have experienced their share of problems. Last week, Virgin Mobile said it had added [...]
The appeal of virtual worlds for youth is nothing new. What does the future hold for the next generation of consumers?
Many of these activities are based around gaming – e.g. Club Penguin (Disney’s $700m acquisition), Neopets (owned by MTV), Niktropolis (Nickelodeon) and Webkinz
Disney has recently announced that it will open up its DGamer site aimed [...]
Admin
Venue: The Charing Cross Guoman Hotel (formerly known as the Thistle Hotel)
Dress Code: Strictly Business Casual (no ties allowed!)
Location: Charing Cross, London W1
Time & Date: 0845-1700 Friday 2nd May
Agenda
0845: START: Registration & Coffee
0915: Opening Presentation by Graham Brown, Author of mobileYouth on key data, trends, statistics & insights on the mobile youth market
1000: Panel Discussion [...]
