Videos we liked 6th Nov 2009

1) Disney XD: A Case Study on Packaging Boyhood
Shaping Youth

2) Seseame Street Turns 40! | TV / KIDS
Zandland Blog

3) Will “Droid Does” Be Meaningful?
Marketing with Meaning

4) Flash Animation & Viral KidVid? Give Pause
Shaping Youth

5) Bug Banners | MARKETING
Zandland Blog – Powered by Zandl Group

6) The Future of Social Media Gerd Leonhard Picnic 2009 Amsterdam [...]

 

Are you giving them something to care about?

Some time ago we asked the question “When does Social good represent Exceptional marketing?”
There are plenty of brands keen to express their social values on the bigger stage in order to bask in the reflected glory of the causes they support. Does bandwaggonism impact the sincerity of the scrupulous marketer?
When the Jonas Brothers encouraged teens [...]

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Which Tribe are you Leading?

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What would you rather be creating? Marketing noise or a Movement?

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Are you selling community or selling a product?

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Videos we liked 30th Oct 2009

1) Henry Jenkins on Transmedia, Participatory & Convergence Culture
Derek E. Baird :: Barking Robot

2) Heather Graham for MoveOn.org | POLITICS / ADS
Zandland Blog

3) Media Morsels for Lil’ Goblins: Next to New BOOks as Treats!
Shaping Youth

4) RLabs
Technology for Community Empowerment

5) Levi’s ‘Go Forth’ campaign (dir. Cary Fukunaga) | ADS
Zandland Blog [...]

 

Customers for products to Products for customers

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Don’t be good, be relevant

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Brand Democracy

The problem is that authority doesn’t recognize disruption as a positive and disruption is a constant in the world of marketing and communication.
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Something you didn’t know about Starbucks

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