mobileYouth - youth marketing mobile culture research » Videos http://www.mobileyouth.org mobileYouth® - youth, mobile, media, lifestyle and marketing Wed, 07 Jan 2009 11:14:00 +0000 http://wordpress.org/?v=2.5.1 en ©mobileYouth grahamdavidbrown@gmail.com (mobileYouth) grahamdavidbrown@gmail.com(mobileYouth) 1440 youth marketing, marketing, mobile, cellphones, phones, culture, advertising, branding, internet Insights and trends in the mobile, youth and marketing space mobileYouthreg; - youth, mobile, media, lifestyle and marketing mobileYouth mobileYouth grahamdavidbrown@gmail.com No no http://www.mobileyouth.org/test2/wp-content/plugins/podpress/images/powered_by_podpress.jpg mobileYouth - youth marketing mobile culture research http://www.mobileyouth.org 144 144 Great insight into the lives of students http://www.mobileyouth.org/post/great-insight-into-the-lives-of-students/ http://www.mobileyouth.org/post/great-insight-into-the-lives-of-students/#comments Fri, 19 Dec 2008 09:50:00 +0000 Graham Brown http://www.mobileyouth.org/post/great-insight-into-the-lives-of-students/ I love this video. Made aware of it the other day by my colleague Josh, a real find. It helps us get a better understanding of the challenges facing students, media and learning. Check it out, you’ll love the original format. There’s a great outtake where the girl says she takes her laptop to class but spends all the time on Facebook :)

A Vision of Students Today

]]> http://www.mobileyouth.org/post/great-insight-into-the-lives-of-students/feed/ New mobileYouth.org research videos from Pakistan, Estonia, China, Philippines and the USA http://www.mobileyouth.org/post/new-mobileyouthorg-research-videos-from-pakistan-estonia-china-philippines-and-the-usa/ http://www.mobileyouth.org/post/new-mobileyouthorg-research-videos-from-pakistan-estonia-china-philippines-and-the-usa/#comments Tue, 28 Oct 2008 12:46:55 +0000 Graham Brown http://www.mobileyouth.org/?p=589 Here’s a quick 30 second burst of the videos we’ve just compiled with our mobileYouth team. More videos available for viewing and download over @ mobileYouthnet.com

More videos include:
* All countries
* Mobile Youth Pakistan
* Mobile Youth China
* Mobile Youth Philippines
* Mobile Youth Estonia
* Mobile Youth USA

]]> http://www.mobileyouth.org/post/new-mobileyouthorg-research-videos-from-pakistan-estonia-china-philippines-and-the-usa/feed/ Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Scion) http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/ http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/#comments Fri, 17 Oct 2008 17:17:00 +0000 Graham Brown http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/

Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)

Following my earlier riff about trends in the marketing of Great Youth Brands (last time was Red Bull), I’d like to talk about one of my favourites.

This is the key question - how does a mass market “everything to everybody” brand build relevance with a specific segment - such as Youth?

Consider this challenge facing the largest and most profitable automotive manufacturer in the world - Toyota.

Toyota cannot roll out customized fat pipe blinged rims low riding coupes for the mass market because their core value of reliability is also one of a generic appeal - they will alienate your grandmother and the school teacher.

So this is how Toyota does it - meet Scion - the Toyota sub-brand that no one knows is actually Toyota (unless you study the marque a little harder).

Check the video - this is real ownership and consumer generated content in action, this is consumer ownership of the brand - creating rather than sponsoring events, local Scikotics, magazines etc.

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]]> http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/feed/ mobileYouth presentation to Telenor Djuice Oct 2008 http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/ http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/#comments Thu, 16 Oct 2008 16:44:29 +0000 Graham Brown http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/ Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.

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Areas of interest:
* What do youth want from and think of their operators?
* Youth loyalty & churn (leading to Net Promoter Score)
* Trust Measurement as impact on Profitability
* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)

Presentation

Mobile Youth Presentation to Telenor Djuice Oct 2008
View SlideShare presentation or Upload your own. (tags: mobileyouth djuice)

Some of the Videos Used in the Presentation (for more mobileyouth videos go here)

]]> http://www.mobileyouth.org/post/mobileyouth-presentation-to-telenor-djuice-oct-2008/feed/ Meet the Freshers “We eat Pot Noodle and Stuff” http://www.mobileyouth.org/post/meet-the-freshers-we-eat-pot-noodle-and-stuff/ http://www.mobileyouth.org/post/meet-the-freshers-we-eat-pot-noodle-and-stuff/#comments Tue, 07 Oct 2008 10:42:00 +0000 Graham Brown http://www.mobileyouth.org/post/meet-the-freshers-we-eat-pot-noodle-and-stuff/ Remember your fresher year at University?

If you were anything like this lot, you probably didn’t :) Here’s a gentle reminder of the universe of mobileYouth presented by Tom Thurlo courtesy of Bebo’s “Meet the Freshers” and Derek Baird’s find. (more on Bebo’s mobile strategy - with interview)

For more on the street videos of youth and their lifestyle check out our mobileYouth on the street videos section

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]]> http://www.mobileyouth.org/post/meet-the-freshers-we-eat-pot-noodle-and-stuff/feed/ Fascinating insight into youth and learning (video) http://www.mobileyouth.org/post/fascinating-insight-into-youth-and-learning-video/ http://www.mobileyouth.org/post/fascinating-insight-into-youth-and-learning-video/#comments Fri, 29 Aug 2008 10:36:00 +0000 Graham Brown http://www.mobileyouth.org/post/fascinating-insight-into-youth-and-learning-video/ What can youth achieve without adults?

Fascinating insights from Sugata Mitra’s TED talk on youth learning in India. For those of you interested in development issues, youth and learning - this is a must. Raises some fascinating questions about education and will be a long standing testament to the power of youth.

]]> http://www.mobileyouth.org/post/fascinating-insight-into-youth-and-learning-video/feed/ Globe Philippines targets mobile youth with iPhone http://www.mobileyouth.org/post/globe-philippines-targets-mobile-youth-with-iphone/ http://www.mobileyouth.org/post/globe-philippines-targets-mobile-youth-with-iphone/#comments Thu, 28 Aug 2008 15:04:55 +0000 Graham Brown http://www.mobileyouth.org/post/globe-philippines-targets-mobile-youth-with-iphone/ Globe Philippines targeting the mobile youth segment through their Iphone initiative.

The iPhone was launched in the Philippines August 22 to much spectacle, partly due to the big launch by telecommunications company Globe. Globe Telecom President Gerardo Ablaza, Jr. speaks to INQUIRER.net community evangelist Alex Villafania about the phone, particularly the mobile Internet function.

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]]> http://www.mobileyouth.org/post/globe-philippines-targets-mobile-youth-with-iphone/feed/ Mobile Youth Brazil Research Video (in Portuguese) http://www.mobileyouth.org/post/mobile-youth-brazil-research-video-in-portuguese/ http://www.mobileyouth.org/post/mobile-youth-brazil-research-video-in-portuguese/#comments Sat, 09 Aug 2008 08:49:48 +0000 Graham Brown http://www.mobileyouth.org/?p=489 Scene Brazil : Youth, Social Networking and SMS in Portuguese ~

Matéria do Canal Futura sobre o projeto 0800 Rede Jovem que envia mensagens SMS (torpedos) via celular com informação sobre vagas de emprego, eventos culturais e educativos gratuitos para 500 jovens de comunidades no Rio (Maré, Alemão, Madureira), São Paulo (Sto André) e Espírito Santo (Vila Velha).

0800 Rede Jovem ( Mobile Youth Network - chances by sms )

]]> http://www.mobileyouth.org/post/mobile-youth-brazil-research-video-in-portuguese/feed/ What is the next great thing in Youth Mobile Trends? (Video) http://www.mobileyouth.org/post/what-is-the-next-great-thing-in-youth-mobile-trends-video/ http://www.mobileyouth.org/post/what-is-the-next-great-thing-in-youth-mobile-trends-video/#comments Thu, 07 Aug 2008 16:09:34 +0000 Graham Brown http://www.mobileyouth.org/?p=488 Here is a sneak peek of some of the insights from our upcoming mobile Youth report

We asked students what the next great thing in youth mobile trends would be with them -

* prepaid or contracts?
* mobile TV or SMS?
* mobile internet/wap?

I think names are really important… they get known as well

~ one 16 year old student describing her Orange contract

]]> http://www.mobileyouth.org/post/what-is-the-next-great-thing-in-youth-mobile-trends-video/feed/ Mobile Youth Consumers - Report http://www.mobileyouth.org/post/mobile-youth-consumers-report/ http://www.mobileyouth.org/post/mobile-youth-consumers-report/#comments Wed, 06 Aug 2008 17:25:33 +0000 Graham Brown http://www.mobileyouth.org/?p=487 As a sneak preview of our upcoming 2008 mobileYouth report out next week let me share with you some video of on the street insights into mobile Youth consumers.

“It breaks my heart” says one 18 year old about mobile operators marketing to him.

“You get all happy thinking that someone loves you, then you realize they just want you to buy something”

See also Mobile Youth Consumers website for more news

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