By Graham D Brown
Your biggest challenge today as a marketer isn’t asking “how do we engage youth?” but asking “how do we remove the internal barriers that prevent us engaging youth?”. Your biggest sale is the internal one and your competitor your own organization.
Advance apologies for its use but I will mention the C-Word.
The C [...]
You spent your whole marketing career trying to make your customers like you but overlooked the inconvenient truth that somewhere out there was a group of fans who already loved you.
If you’re going to Boil the Ocean, make sure you have plenty of gas.
Building the passion center means breaking the cycle of hand-to-mouth in which [...]
From MobileYouthReport.com
DOWNLOAD the presentation today
If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010
3 Key Points featured in the Slides:
1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012.
2) Changing the growth story. [...]
New Presentation by Graham Brown (at foot of post)
“Brand Management is So 1999″ Seth Godin
The reason why there’s always a place for celebrities is because there will always be lazy brand managers.
Sponsorship is easy – it means buying your way into youth attention. Celebrity means you can easily remove the discomfort of the “marketing problem” [...]
New Presentation to Download (download link here)
Following on from our Young Ideas Salon in Mumbai and the launch of the mobileYouth report 2010 here are some cool stats for the Indian Mobile Youth Market contained in a downloadable presentation.
We already established last week that by 2010, India would become the world’s largest mobile youth market [...]
Summary: When marketing to youth, attention is your biggest cost. Youth attention can no longer be bought through clever advertising, it must be earned.
By Graham Brown
Overview: We wake up thinking about our brand and our company’s problems. Youth don’t. They wake up thinking about themselves. Youth are very effective at filtering out your marketing message [...]
Overview
This is part 3 of 3. Compiled by Graham Brown of What Youth Think (the brains behind mobileYouth) and the Youth Research Partners
See Also Part One + Part Two
Events
Why not come join us on our world tour this year Young Ideas Salon starting Mumbai Feb 2010
Trends featured in Part 3
* Authenticity
* End of the Pepsi [...]
Summary: Asia offers new opportunities for both old and new youth brands as a stepping stone to global markets.
By Graham Brown
Overview: The growing interest and confidence in Asian youth marketing means we expect 2010 to provide an opportunity for established “Western” brands who don’t enjoy market leadership to reinvent themselves locally and for new [...]
This is part 2 of 3. Compiled by Graham Brown of What Youth Think (the brains behind mobileYouth) and the Youth Research Partners
* Part One Available Here
Sample Slides
Slideshare
Events
Why not come join us on our world tour this year Young Ideas Salon starting Mumbai Feb 2010
Contributors (the Youth Research Partners)
Company / Location / (twitter)
Graham Brown London [...]
Number 2 from our Youth Trends Report 2010
Why do so many organizations fail when they invest in social media? Because they follow the path of the Meatball Sundae – new media but business as usual. The Social Media campfire means old behaviors, new media – redefining technology to fit within the parameters of the individual’s [...]
