In a collaborative effort, our Youth Research Partner enoVate has developed a Chinese edition of our 2010 Global Youth Trends Report. Did you know…by 2015 there will be 500 million people under age 30 in China–roughly the population of the entire European Union.
enovate’s report reveals specific China youth trend insights that were gained through [...]
Successful youth marketing comes down to successful execution of the 90-10 rule:
Focus 100% of your energy on 10% of the market. (…and let that 10% take care of the remaining 90%)
Unfortunately too much youth marketing dilutes itself by committing 100% to 100%. Too often Product Model requirements compounded by reach-based agency tactics compel companies to [...]
We’ve been helping media and tech companies develop a clearer understanding of their young consumers since 2001. Back then it was all about enterprise, location based services and and multimedia messaging. We were a rare voice in the industry encouraging clients to focus on the customer, social drivers and building relationships.
Our annual mobileYouth report shares [...]
