Soda Week
Put some fizz into your youth marketing. This week is Soda Week @ mobileYouth. Check out our earlier Upstart Radio conversation with Victor Nguyen Long from 72 and Sunny (audio podcast available here). Also, what do youth think of Sodas? Here’s a snippet of our research with Chidi’s review of Red Bull from What Youth Think.
CC1: What can Sodas Teach Handsets?
In this episode, Graham Brown and Josh Dhaliwal look at how sodas source consumer insights. Can this approach be applied to the world of the less funky & fresh – e.g. a handset brand? We discuss our findings and thoughts.
Client Conversations #1
Client Conversations from mobileYouth – a new series of presentations sharing insights into the challenges facing brands in engaging young customers. For more video insights check out our collection here.
Free Download: 100 Key Trends in Youth Mobile Culture
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