Not every young person across all age groups and gender differences is actively optimizing products and services to enable their social lives. A small group of young people sets out to discover social currency. We call them Change Agents.
Change Agents are the 10% of the mobileYouth Economy that influences the remaining 90%. Change Agents define the Social Currency value of products and in the Age of Discovery have more Influence than brand Creative Agencies. The 3 Key Change Agents are the Teenage Pirates, Cashless Innovators and Disruptive Divas.
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