Doing more is lazy. Clarity is power.
When you want to search for something you go to Google. When you want to drink an energy drink you go for Red Bull. When you want running shoes you choose Nike. When you want a great laptop you choose a Mac.
Great Brands are clear. This is exactly what they do. This is what they don’t do. They stand for something. They don’t diffuse their brand with irrelevant offerings.
Even though young customers have plenty of time, their attention is valuable. Don’t waste it.
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