mobileYouth®

Brands covered this week: Absolut, Apple, Red Bull, Facebook, Twitter, Levi’s, Pepsi, Coke, KFC, McDonald’s, Toyota Scion & Adidas

Have a shot of Absolut Vodka on mobile

Absolut Vodka has launched an iPhone application called “Drinkspiration”, which recommends users the right drink, depending on many parameters such as mood, time of day, weather, liquor type, drink color, shape of glass and type of venue. It is part of their “Recognize the Moment” campaign that promotes responsible consumption of alcohol. (Dan Butcher @ Mobile Marketer)

How to advertise to non-users of the ‘Net

A recent survey by Fuse Marketing and the University of Massachusetts Amherst show that the best way to reach US teen non-Internet users is through sporting events and concerts. (eMarketer)

Red Bull athletes on Facebook and Twitter

Stay updated on your favorite Red Bull athletes and their extreme stunts on Facebook. You can also view if the Red Bull Manny Mania Am Series is coming to a town near you. The Series will feature “The battle for two wheel supremacy” around various US cities. (Red Bull @ Facebook)

More on Red Bull marketing

If you’re interested in more of Red Bull’s unique marketing ideas, check out our earlier posts; Red Bull Expansion  (Euromonitor International), Red Bull Marketing Stunt (Graham Brown @ mobileYouth), Invading Football (Tom Dunmore @ Pitchinvasion.net), Red Bull 1976 Games (Graham Brown @ mobileYouth) and Red Bull Racing App.

The Nokia secret

Nokia Communicator phones have been gathering dust in warehouses in Indonesia. But in 2007, there were more than 3000 people waiting to get their hands on the new Communicator. Not even the recent iPhone mania has been able to match this scale of fandom. Andy Zain, founder of MobileMonday Indonesia, explains the secret of the Communicator mania. (Clue: its not TV advertising) (Tino Poropudas @ mobilemonday)

Levi’s call to youth

Besides the usual TV, print and online advertising, Levi’s has created a contest on their website called The New Americans: A Portrait of a Country. Consumers will be able to upload “Your words. Your pictures. Your stories of today’s America.” Levi’s hopes that “Go forth” will resonate with young America today. (Stuart Elliot @ The New York Times)

Apple IPhone

There’s no doubting the timeless appeal of Apple products particularly when it comes to students. So, what will students make of the new Iphone 3GS? Our new tester, Chidi, provides us with his view on the phone.

Pepsi and Coke working together?

Cola rivals Pepsi and Coke have been going at it on Twitter. Have they caught on to the power of social-media?Or are they playing a friendly competitive game to build both of their brand images? (Trends Updates)

The current generation

Does Pepsi still have a hold on the current Generation? Watch our slideshow tackling this question. (Graham Brown @ mobileYouth)

McDonalds and KFC: Chinese youth meeting places

McDonalds has encouraged Chinese youth to invite their best friends to meet-up offline in McDonald’s restaurants through  “见面吧 | Let’s Meet Up”. At the same time, KFC launched a similar promotion through their very own application  “吸乐无穷 | Drink Joyfully”. (IN2marcom)

McDonald’s lets tweens advertise for them

Tweens love doing what they want and they hate being told what to do. McDonald’s has created the McDTween section on their website which allows tweens to make your own advertisement, watch videos, and splatter people with berry parfaits. (Don’t Call Me A Tween)

McDonald’s in Japan

We have an earlier post on McDonald’s marketing campaign in Japan. It is called ‘The Quarter Pounder Campaign’ (Michael Keferl @ CScout Japan).

Cool Recruitment Campaign

A Japanese university has revamped their recruitment campaign by turning their website into an 8-bit video game. It’s a perfect recruitment tool for their art and design program. (Martina @ Adverblog)

TV ads not as effective

US teens want companies to reach them through live events rather than TV ads. What’s surprising is that US teens prefer radio ads as opposed to social networking and online ads. (Brandflakesforbreakfast.com)

Toyota and Adidas get in on proper youth marketing

Our earlier post shows that Toyota has recently opted to promote the Scion by organizing a ‘Grommit’. Meanwhile, Adidas has combined the best elements of football into an event, you can view the video of the event here.

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