Today Graham Brown talks to Andres Colmenares of WabiSabi Lab Spain. Andres represents Spain for Youth Research Partners.
Following on from last week’s webinar looking at branded communities, today we look at the partnered effort of Birdog and WabiSabi Lab’s work in building a social platform for Pernod Ricard’s Absolut brand. We’ll discuss the challenges in dealing with a client whose organization is heavily skewed towards traditional advertising and what you need to do to manage that process.
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