Your best marketing strategy. Service is a key component of Customer Experience. In the mobileYouth Economy, Retention is the New Acquisition and marketing needs to begin, not end, at point of sale. Anti-Social Businesses see Customer Service as a cost center rather than a powerful tool to source Innovation and generate Influence. Social Business strategies – like the Apple Genius Bar – aim to reduce walls between the organization and customer. The most effective customer service models for youth in the Age of Discovery are point-to-point models (e.g. customers serving customers).
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