Democratization of Media

by Graham Brown on January 1, 2011

When technology becomes cheap and accessible, everybody has the ability to tell their own story. In the Age of Discovery, media can operate most efficiently in a point-to-point model of Customer Experience. Low barriers to entry mean youth can become storytellers, news reporters, marketers or innovators. The aim of Social Business is to democratize operations (e.g. Point-to-Point Customer Experience).

Want the Latest Insights on Youth Mobile Culture?

Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here.