Unlike the “connected generation” or “digital native” myth, Generation O are, in reality, a generation of youth growing up removed or isolated from the traditional social infrastructures of their parents. Youth increasingly have less access to unstructured play, free time and ability to explore their immediate physical environment due to a) education pressures b) helicopter parents and c) a media environment that fosters a negative image of the outside world. To satisfy their Social Drivers, youth seek to rebalance the deficit employing technologies to facilitate offline interaction.
Want the Latest Insights on Youth Mobile Culture?
Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here. 
