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	<title>Comments on: Do vs Say</title>
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		<title>By: ShakeAway: ingredients of a cult youth brand &#124; Reach Students blog</title>
		<link>http://www.mobileyouth.org/post/do-vs-say/comment-page-1/#comment-65546</link>
		<dc:creator>ShakeAway: ingredients of a cult youth brand &#124; Reach Students blog</dc:creator>
		<pubDate>Wed, 20 Oct 2010 11:26:49 +0000</pubDate>
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		<description>[...] Being honest and transparent. In youth marketing today, brands are told they need to be all these things. They need to be authentic to win [...]</description>
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