Free Media Copy PDF Download
(Note this is an overview of the report not the full version which is available here)
Welcome! It’s been a long time coming but we’re pleased to be able to share with you our latest insights from the 2009 mobileYouth report covering 60 countries and ages 12-27.
mobileYouth 2009 – insights, youth mobile trends and mobile behavior
Youth Mobile Trends and Mobile Behavior – here’s the cover for the media copy (available to clients, media and bloggers – request a copy here)
We’ve been studying insights into youth mobile trends and mobile behavior in 60 countries since 2001. This year we’ve added new analysis into lifestyle insights breaking down the segments into teens, students, young adults, male/female, ethnic minorites and discovering their media habits, attitudes and what kind of marketing messages they respond to.
View the presentation online.
Free Media Copy PDF Download (below)
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[...] mobileYouth who constantly release interesting material on slideshare have released some recent tren… They see the iphone as a timely stimulation of the youth market given falling levels of arpu. mobileYouth encourage mobile brands to engage in dialogue and crowdsourcing with their target market (but warn of the risks involved with nomadic youth who lack loyalty). They are also encouraging clients to pay more attention to ethnography. They also point to speakerphones as an underserved trendas youth crave to connect and share experiences with others. “Ask yourself – what is the social currency of my product?” In contrast, Christian Lindholm & team have released their mobile trends for 09. [...]