mobileYouth®

Overview
This is part 3 of 3. Compiled by Graham Brown of What Youth Think (the brains behind mobileYouth) and the Youth Research Partners

See Also Part One + Part Two

Events
Why not come join us on our world tour this year Young Ideas Salon starting Mumbai Feb 2010

Trends featured in Part 3
* Authenticity
* End of the Pepsi Generation
* Passionistas
* Paid vs earned media
* Content vs Context
* Brand democracy
* Storytelling 2.0
* Control
* Dept of great ideas
* Grass roots movements
* Permission assets
* Partnership marketing
* Field vs focus
* Beachheads
* Product development is marketing
* Customers are the brand
* Brand saturation
* Social currency
* Mobile tech 2010

Contributors (the Youth Research Partners)
Company / Location / (twitter)
Graham Brown London (t)
Ben Marks London
Gordon Parkin Cape Town (t)
Kei Shimada Tokyo (t)
Francis Oghuma Lagos (t)
Mikko Ampuja Helsinki (t)
Faisal Muhammad Jakarta (t)
Bernard Hor Kuala Lumpur (t)
Samyak Chakrabarty Mumbai (t)
John Solomon Shanghai (t)

Sample Slides

Grass Roots Movements - Youth Trends Report 2010

Passionistas - Youth Trends Report 2010

Part 3/3 Report Slideshare

You can download the file here (signup required)

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