Don’t Be Scared: Stop the Celebrity Endorsement and Begin to Connect with Youth

by Graham Brown on March 17, 2010

The days of brands influencing youth through traditional mass market approaches are over. Brands need to begin listening and developing meaningful conversations with young consumers through multiple channels. Doug Akin of the Mr. Youth Agency tells us their award winning philosophy.

Category: Education
Uploaded by: MobileYouth
Hosted: youtube

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