Google and Music Marketing
The newest tool for communication is Google’s Wave. It will be used to maintain the all important artist – fan relationship. Increasingly artist and fan communication is less about make announcements and more about having a conversation. (Hypebot.com)
The recession’s effect on bling culture
Rap artists are feeling the effects of the recession. Many hip-hop artists and wannabes are finding it difficult to afford the diamond-encrusted pendants and heavy gold chains they have long used to project an aura of out-sized wealth. Some even whisper that the artists have begun requesting cubic zirconia. (Miguel Bustillo @ The Wall Street Journal)
Nokia’s free music download
New owners of a Nokia “comes with music” phone in Sinagapore get unlimited access to millions of songs online from the Nokia music store. Steve Garton, Executive Director of Synovate states “The love affair between music and young urban Asian consumers remains inseparable…” (Melvin Kee @ MobileBehavior Singapore)
Quality not coolness
According to new research by MTV Networks, young adults value a brand’s quality over its coolness. “Good quality” was cited by 81% as being a consideration for selecting a desirable brand. (Helen Leggatt @ BizReport)
Music samples and sales
A report conducted says that higher, longer quality music samples engage more listeners. Quality music samples makes it more likely that the listener will buy the full version of the song. (Inderscience Publishers @ Hypebot.com)
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