Listening is selfish. It’s what airlines do when they hand out feedback forms asking for your opinion “because we care” but never bothering to follow up on your recommendations or even return a courtesy call to say your opinion counted.
Entering a dialogue means leading the customer rather than listening to them. It’s a meaningful conversation that involves a mutual exchange of value. Social currency for the customer, marketing and product development insights for the brand.
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Stop listening and start a dialogue http://bit.ly/3yNfTP