How can operators reduce youth churn?

by Graham Brown on July 14, 2010

Overview of Youth Churn

Retention is the new acquisition. We are moving from an era of finding customers for products to finding products for customers. Mobile operators and handset manufacturers that have the deepest insights will win this game. Find out how churn is not only the largest source of revenue loss facing mobile operators today but also how addressing churn is a powerful marketing strategy generating earned media, word of mouth and improved product launch hit rates.

Get More Insights from My 10 Part Series

How did Operator X reduce churn by 45%? What drives youth mobile loyalty? How important is influence and earned media in shaping churn rates? What are the key youth trends in mobile churn you need to pay attention to? These are just some of the questions I’ll address in my new newsletter “Top 10 Tips for Reducing Youth Mobile Churn”. Sign up to receive it free today.

Sample Youth Churn Presentation

Presentation by Graham Brown of mobileYouth. View this presentation to find out youth customer insights and some of the issues encountered in addressing youth churn.

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