Comments on: Great Brands & Youth Marketing: How does a large brand build relevance with Youth? (Scion) http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/ Youth marketing mobile culture Fri, 19 Mar 2010 21:54:48 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Graham Brown http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/comment-page-1/#comment-1748 Graham Brown Fri, 07 Nov 2008 19:29:54 +0000 http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/#comment-1748 @Ben, good point indeed. Scikotics is such a good example of partnership marketing - ie giving them the basic tools from which the consumers make good as they see fit. I use Scikotics videos to get across the point of "consumer generated content" and "partnership marketing" in most of my presentations... second to the Jones Soda taste tests, execs love em :) @Ben, good point indeed. Scikotics is such a good example of partnership marketing – ie giving them the basic tools from which the consumers make good as they see fit.

I use Scikotics videos to get across the point of “consumer generated content” and “partnership marketing” in most of my presentations… second to the Jones Soda taste tests, execs love em :)

]]> By: Ben Leis http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/comment-page-1/#comment-1747 Ben Leis Fri, 07 Nov 2008 18:46:46 +0000 http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/#comment-1747 Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report) Its about what you do for them also. Toyota created this easily customizable brand so that owners could creatively express themselves through it. Then they embraced that community of "scikotics" and created ways for them to interact and communicate their fervor which has resulted in user generated content/marketing. Youth Marketing is all about something you do with not to youth.” Graham Brown (mobileYouth 2008 Report)

Its about what you do for them also. Toyota created this easily customizable brand so that owners could creatively express themselves through it. Then they embraced that community of “scikotics” and created ways for them to interact and communicate their fervor which has resulted in user generated content/marketing.

]]> By: Youth Mobile and Marketing Trends by Graham Brown of MobileYouth.org and Luke Mitchell of Reach Students at Mobile Life Report http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/comment-page-1/#comment-1307 Youth Mobile and Marketing Trends by Graham Brown of MobileYouth.org and Luke Mitchell of Reach Students at Mobile Life Report Sat, 18 Oct 2008 13:10:12 +0000 http://www.mobileyouth.org/post/how-does-a-large-brand-build-relevance-with-youth-scion/#comment-1307 [...] how brands such as Scion and Red Bull are building relevance with youth in our Great Youth Brands [...] [...] how brands such as Scion and Red Bull are building relevance with youth in our Great Youth Brands [...]

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