mobileYouth®

The Idea Cloud is out there – make it rain! No longer can we rely on strict dividing lines between product development and marketing – they need to become part of the same cyclical process. This is the holy grail of “dialogue” that agencies are seeking – a conversation with the consumer that has a measurable impact on marketing and, ultimately, the bottom line.

Crowdsourcing is not just about product development, it’s the future of marketing as well – take a look how Scion, Walkers, Maruchan, Starbucks and Threadless use crowdsourcing product ideas as a key tool to launch their message into the market.

* Examples – Best practices – Open innovation and crowdsourcing (Open Innovation)
* Community for Leveraging the Wisdom of Crowds (Blellow)
* What Wisdom of Crowds? (HarvardBusiness.org)
* Customer Made: Co-creation, user-generated content, DIY advertising and more! (Trendwatching)
* The Creativity of Crowds (Forbes.com)
* Jan Chipchase – Future Perfect: (Nokia) Open Studios (Future Perfect)
* The Customer is the Company | Printer-friendly version (inc.com)
* Calling all innovators – finalists announced (Nokia Conversations)
* Industrial or Social – What type of youth marketer are you? (Mobileyouth)
* The Digital Edge Blog – Have you heard the acronym M.R.O.C? (thedigitaledge)
* Cut and Paste – Calling All Rockstar Designers (Crackunit.com)
* College Student Invents Affordable Solar-Powered Fridge (EarthFirst.com)
* Yahoo-crowdsourced cup ramen from Maruchan (Trends in Japan)
* High School Kids Develop Program For Scion For Big Bucks (Collective Conversation)
* (Exclusive) Uniqlo – Ask your customers ! (TRENDBIRD)
* Uniqlo Asks Their Customers (PSFK)
* Youth entrepreneurialism shines at Best Buy (Slideshare)
* Generation Y Marketing Insights » Gen Y Prefers Crowd Wisdom Over Experts (The Marketing Student)
* Crowds predict better than professionals: Google predicts the next flu (Trendsspotting Blog)
* Conceptual Design for Mobile Phone Manners (CScout Trend Consulting)
* Crowdsourced Food Flavors (CScout Trend Consulting)
* Schoolgirls lead the way ahead of 2012 games (Telegraph Finance)
* New institute to explore how world’s poor use technology to spend, store and save money (Putting People First)
* Threadless – the crowdsourcing company (The Idea Cloud)
* Invent-a-Game: Kids Design Online Game For Cash Prize (Impact Lab)
* Threadless – the crowdsourcing company (The Equity Kicker)
* Community 2.0: Juicy Campus (Fallon Planning)
* Custom-made chocolate bars (Springwise)
* 2008 Best Buy @15 Challenge with Youth Venture (Barking Robot)
* Now With a Real Business Model! (Crowdsourcing)
* Creative Youth (Kevin Kelly’s Blog)
* Mumbai and the Media (Crowdsourcing)
* Nokia Build, this is going to be huge (Pat Phelan)
* Crowdsourcing the sales force (Springwise)
* Crowdsourcing: Everything Old is New Again, and Again (Advertising Age)
* Co-creation, communities and researching the benefits (Nokia Conversations)
* More Craft Videos: Radiohead (PSFK)
* The Faces of Crowdsourcing (PSFK)
* N-Gage gamers direct future developments (Nokia Conversations)
* Get your own car logo, make your own stickers — co-creation is everywhere (Customer Experience Crossroads)
* Scion Uses Widgets to Promote Three Models (ClickZ News)
* Customization: Building A Brand Advantage (Branding Strategy Insider)
* Buzz Words – Crowdsourcing (Youth Marketing Buzz)
* Ask Employees How to Improve the Experience – They Know What to Do! (Technorati)
* Management Imperative #2: Make Listening An Enterprisewide Skill (Customer Experience Matters)
* Firefly Drinks (Technorati)
* Are you a musician under 19 years old? (Technorati)
* Nokia Pilots customer co-design programme kicks off (Supercollider)
* Walkers “Do us a Flavour” at 800k entries (Supercollider)
* Crowdsourced Club Music – The Tony Player (GALLERY) (TREND HUNTER)
* Our Teen Lab Members Have Innovative New Ideas for James Bond (Worldwide Lab at Alcatel-Lucent)
* Crowdsourced Sneakers – ‘RYZ Wear’ Makes YOU a Designer (VIDEO) (TREND HUNTER)
* Best Buy Blue Label: crowdsourcing gets its own brand (Supercollider)
* Paul Dunay: Crowds Have No Leaders! (Marketing Prof Daily Fix)
* Conversational Caffeine: MyStarbucksIdea.com Tallies The Votes (cgm)
* THE Crowdsourcing trailer (CrowdsourcingDirectory)
* The Limits of Crowdsourcing—Required Reading (Crowdsurcing)
* Crowdsourcing PC design round II: Intel & Asus (Supercollider)

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