India – world’s largest mobile youth market

by Graham Brown on February 6, 2010

by Graham D Brown

See you there.

Packing this weekend to head out to Mumbai and Delhi.

What Youth Think has a busy week:
* Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor
* Speaking at the GYMF
* Hosting our first Young Ideas Salon in Mumbai
* Conducting field research with Concrea Communications
* Presenting to clients

All that in a week.

India’s buzzing at the moment.

From the mobileYouth report 2010

From the mobileYouth report 2010

In our 2010 mobileYouth report we feature key data from India and the figures will surprise you:
* By 2012, one in five of the world’s mobile owning youth will live in India
* India is now the largest mobile youth market in the world, passing China in 2010 in terms of subscribers
* India is one of the Big 5 MobileYouth Economies (based on monetary value of youth mobile spend). India’s youth will spend $21bn on mobile in 2010.

Data from earlier mobileYouth India presentation

More resources on India:
* Kaustav Sengupta’s Ingene – authentic resource for grass-roots perspective of trends
* mobileYouth India presentation
* Check out our earlier field video from Bangalore

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