See you there.
Packing this weekend to head out to Mumbai and Delhi.
What Youth Think has a busy week:
* Meeting our new Asian youth research partners Samyak Chakrabarty and Bernard Hor
* Speaking at the GYMF
* Hosting our first Young Ideas Salon in Mumbai
* Conducting field research with Concrea Communications
* Presenting to clients
All that in a week.
India’s buzzing at the moment.
From the mobileYouth report 2010
In our 2010 mobileYouth report we feature key data from India and the figures will surprise you:
* By 2012, one in five of the world’s mobile owning youth will live in India
* India is now the largest mobile youth market in the world, passing China in 2010 in terms of subscribers
* India is one of the Big 5 MobileYouth Economies (based on monetary value of youth mobile spend). India’s youth will spend $21bn on mobile in 2010.
Data from earlier mobileYouth India presentation
More resources on India:
* Kaustav Sengupta’s Ingene – authentic resource for grass-roots perspective of trends
* mobileYouth India presentation
* Check out our earlier field video from Bangalore
If you enjoyed this post, make sure you subscribe to my RSS feed!
India has more mobile owning youth than any other country (new data) http://ow.ly/14xhP
India has more mobile owning youth than any other country (new data) http://ow.ly/14xhP
Social comments and analytics for this post…
This post was mentioned on Twitter by grahamdbrown: India has more mobile owning youth than any other country (new data) http://ow.ly/14xhP...
Given the population of india and the bare minimum cost of a mobile connection, they both work out just perfectly.
the question at hand is, how many of them are above the poverty line to spend on anything on mobile?
How do you market to a barely literate audience via mobile?
India is the world's largest youth mobile market http://ow.ly/14XTA
RT @grahamdbrown: India is the world's largest youth mobile market http://ow.ly/14XTA
RT @MarketingPub: India – world’s largest mobile youth market http://ff.im/-fuD1u
RT @allanjits: Africa could appear on this chart soon too RE: India is the world's largest youth mobile market http://ow.ly/14XTA
RT @SorabMullan: India is the world's largest mobile youth market …… http://bit.ly/crg8HB #IncredibleIndia #mobile