Comments on: “Indian Youth Love Mobile Ads” is bull****

By: Rishabh

Rishabh — Fri, 02 Oct 2009 10:06:53 +0000

Major observations:
There are 7 IITs, while some are in urban locations like Bombay, Delhi, some are in tier 2 and tier 3 towns such as Kharagpur.

A very small portion of Indian students use GPRS, also, only a hand full possess mobile phones capable of wifi, speaking of which, there are very few free wifi spots.

Indian youth get to view mobile text ads through services such as mginger and 160by2.com(which lets you send free smses)

By: InMobi

InMobi — Thu, 01 Oct 2009 11:56:28 +0000

Thanks for your post on our recent survey. We, at InMobi, are continuing to build market intelligence on mobile advertising and this IIT survey was the first in many we plan on releasing. India is a massive country and our survey points out some interesting trends around engagement despite the targeted survey sample which we’ve stated in the findings. We plan to run larger reports as reporting techniques and methods become available in the country. If you have any other questions that you’d like us to include in future research reports, please email us at media@inmobi.com.

By: Rishabh

Rishabh — Tue, 29 Sep 2009 13:26:01 +0000

Two things:

Most youth are using phones that don’t have GPRS activated. Very few own phones that do have free Wifi enabled, but since there aren’t too many wifi hot spots in India, the browsing is also minimum.

Students engage with media on the mobile phone through other mediums such as mginger or 160by2. These are services that rpovade people with free smses (80 characters for message and 80 characters for the ad) or pay people to read the ads etc.

Also which IIT was the study conducted in? (There are 16 of them now I think)
Some of the IITs are in rural areas like Kharagpur or tier 2 cities like Kanpur, where as some are in metropolis such as Bombay or Delhi, that also plays a crucial role.

By: Graham @ mobileYouth

Graham @ mobileYouth — Mon, 28 Sep 2009 08:17:03 +0000