Interest Economy

by Graham Brown on January 1, 2011

In the Age of Differentiation, our tastes were compromizes; we chose the lowest common denominator to fit into the mainstream. Digital, however, has transformed the mobileYouth Economy into an Age of Discovery. Youth are presented with a long tail of potential interests, tastes, trends and fashions meaning they are increasingly apt to choose based on their passions rather than the prevailing interests of their geographically close peers.

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