Sounds like one confused business model desperately trying to chase its tale to keep the issue of investor sunk costs off the radar

EXCLUSIVE: A day in the life of Blyk – The good, the bad and the ugly

Shaun Gregory, UK CEO had arranged a company meeting and announced that there were going to be changes made and true to his word, approximately 50% of UK staff received letters consisting of carefully worded corporate speak but ultimately stating that they had been made redundant, I hear it was a similar state of affairs in Helsinki HQ where an identical staff meeting was help at exactly the same time as the UK and the same grim news was given.

I would love to talk about this article with you if you get a chance.

Although no longer at Blyk, I helped create the model and I reckon (from reading almost everything you write online!) that if you had some extra information you would have an even better idea of the models viability.

You have my email addy, feel free to get in touch :)