Comments on: Is Radiohead blazing a trail for monetizing youth and music? http://www.mobileyouth.org/post/is-radiohead-blazing-a-trail-for-monetizing-youth-and-music/ mobileYouth® - youth, mobile, media, lifestyle and marketing Mon, 08 Sep 2008 03:17:09 +0000 http://wordpress.org/?v=2.5.1 By: The 10 Changes a CEO needs to make to win young consumers - 4 Give First (Free is a viable business model) | mobileYouth http://www.mobileyouth.org/post/is-radiohead-blazing-a-trail-for-monetizing-youth-and-music/#comment-225 The 10 Changes a CEO needs to make to win young consumers - 4 Give First (Free is a viable business model) | mobileYouth Mon, 11 Feb 2008 12:34:10 +0000 http://www.mobileyouth.org/test2/2007/11/12/is-radiohead-blazing-a-trail-for-monetizing-youth-and-music/#comment-225 [...] 38% of album “buyers” opted to pay the band for the new record, handing over $6 on average. Some sources claim $10m in royalties - figures rarely attributed to a band of their stature in a similar time frame whilst tied to a [...] [...] 38% of album “buyers” opted to pay the band for the new record, handing over $6 on average. Some sources claim $10m in royalties - figures rarely attributed to a band of their stature in a similar time frame whilst tied to a [...]

]]> By: joshd http://www.mobileyouth.org/post/is-radiohead-blazing-a-trail-for-monetizing-youth-and-music/#comment-2 joshd Mon, 12 Nov 2007 13:37:50 +0000 http://www.mobileyouth.org/test2/2007/11/12/is-radiohead-blazing-a-trail-for-monetizing-youth-and-music/#comment-2 BBC Newsbeat put up a survey on its site inviting people to tell us how much they paid for the Radiohead and this is the results as of 12.11.07 How much are you paying for Radiohead's new album? £0 605 votes (30.6%) £0.01 to £0.99 146 votes (7.4%) £1 pound to £2.49 218 votes (11%) £2.50 to £4.99 302 votes (15.3%) £5.00 to £10.00 525 votes (26.6%) More than £10.00 181 votes (9.2%) Total votes: 1977 Reading the comments left alongside the poll. A suprising number of people who did not pay anything not only felt guilt at the moment of downloading for free but also described the album as not as good as previous Radiohead releases. "I paid £0, mostly because thats all i have in my bank. I also thought i would buy the CD if it were any good, but its c*** so i'm glad i didn't waste money i don't have on it." "I paid Nothing for it, and yeah i know im cheap and i do feel guilty, but i wanted to see if you could actually pay nothing, and i dont think the album is too good, i like their others better". The freebie downloaders also came in for criticsim from some fans. One fan posted: "Some of the rationale put forward by some of the “£0 down-loaders brigade” really does epitomise the maxim "a poor excuse".You had a choice to do the right thing but chose to demonstrate just why human nature is quite non-deterministic and sadly deficient in certain quarters". Those that paid a small amount on the whole felt that they got their monies worth although some did express that they missed the packaging, cover, book etc. Some used the lack of packaging costs to justify their decision to pay a small amount. "I paid £7 for my download which I think is a very fair price when you stop to think that no costs were incurred for packaging, graphic design, distribution and let's be honest marketing as the concept sold itself. The songwriters and other band members will still be walking away with a respective significant amount if they achieve past album sales figures with an average sale of £7 per download." On the whole people who paid in excess of £10 and upto £40 for the full discbox set seemed happiest. One of my favourite quotes is below proving that music fans are not all illegal downloaders and that faced with paying what they believe is a fair price and that to the band as opposed to the record label they make what they believe to be the right choice: "I paid £20. Why? Because I've borrowed all the other Radiohead albums from friends and loved them, and I'm glad I can finally give something back. I feel like this £20 pays for this album, but also for the other ones I didn't buy. After all, the entire £20 goes to Radiohead whereas in the shops they'd only get a tiny fraction from each sale. See http://www.bbc.co.uk/radio1/news/newsbeat/radiohead_vote.shtml BBC Newsbeat put up a survey on its site inviting people to tell us how much they paid for the Radiohead and this is the results as of 12.11.07

How much are you paying for Radiohead’s new album?

£0
605 votes (30.6%)

£0.01 to £0.99
146 votes (7.4%)

£1 pound to £2.49
218 votes (11%)

£2.50 to £4.99
302 votes (15.3%)

£5.00 to £10.00
525 votes (26.6%)

More than £10.00
181 votes (9.2%)

Total votes: 1977

Reading the comments left alongside the poll. A suprising number of people who did not pay anything not only felt guilt at the moment of downloading for free but also described the album as not as good as previous Radiohead releases.

“I paid £0, mostly because thats all i have in my bank. I also thought i would buy the CD if it were any good, but its c*** so i’m glad i didn’t waste money i don’t have on it.”

“I paid Nothing for it, and yeah i know im cheap and i do feel guilty, but i wanted to see if you could actually pay nothing, and i dont think the album is too good, i like their others better”.

The freebie downloaders also came in for criticsim from some fans. One fan posted:

“Some of the rationale put forward by some of the “£0 down-loaders brigade” really does epitomise the maxim “a poor excuse”.You had a choice to do the right thing but chose to demonstrate just why human nature is quite non-deterministic and sadly deficient in certain quarters”.

Those that paid a small amount on the whole felt that they got their monies worth although some did express that they missed the packaging, cover, book etc. Some used the lack of packaging costs to justify their decision to pay a small amount.

“I paid £7 for my download which I think is a very fair price when you stop to think that no costs were incurred for packaging, graphic design, distribution and let’s be honest marketing as the concept sold itself. The songwriters and other band members will still be walking away with a respective significant amount if they achieve past album sales figures with an average sale of £7 per download.”

On the whole people who paid in excess of £10 and upto £40 for the full discbox set seemed happiest.

One of my favourite quotes is below proving that music fans are not all illegal downloaders and that faced with paying what they believe is a fair price and that to the band as opposed to the record label they make what they believe to be the right choice:

“I paid £20. Why? Because I’ve borrowed all the other Radiohead albums from friends and loved them, and I’m glad I can finally give something back. I feel like this £20 pays for this album, but also for the other ones I didn’t buy. After all, the entire £20 goes to Radiohead whereas in the shops they’d only get a tiny fraction from each sale.

See http://www.bbc.co.uk/radio1/news/newsbeat/radiohead_vote.shtml

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