Loudspeakers vs Telephones

by Graham Brown on January 1, 2011

Contrasting schools of thought related to Customer Experience (Customer Service, Marketing and Innovation).

The Loudspeaker model underscores Anti-Social Business – control of the Storytelling through the Big Idea, top-down innovation that favors Expertise over Experience and Hub & Spoke Customer Experience.

The Social Business model resembles the Telephone network – an extensive web of point-to-point connections that define Customer Experience.

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