In the mobileYouth Economy, Loyalty is measured in terms of Churn. Loyalty is a process not an event. Youth aren’t loyal to any brand, they are loyal to what that brand does for them. What the brand “does for them” is the Social Currency created by using the product within peer interactions. In the Age of Differentiation, Loyalty was a programme. Brands would buy youth with discounts, offers and loyalty schemes. In the Age of Discovery, Loyalty is a mindset that touches all aspects of Customer Experience.
Want the Latest Insights on Youth Mobile Culture?
Expert insights and unique online presentations by the mobileYouth team. From discussing Social Video to Social Media on mobile - we regularly share our latest research insights and findings. Find out how you can get access to to the Youth Mobile Culture Academy today by clicking here. 
