Many-to-Many

by Graham Brown on January 1, 2011

Are you selling to youth are you finding ways to connect them? Youth don’t want a One-to-One relationship with brands. Youth don’t want to be listened to. In the Age of Discovery, Earned Media is driven by the daily Dialogues of youth. The challenge for Social Business is to facilitate this conversation in a Point-to-Point manner rather than via a centralized Brand Management approach.

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