Mobile Behavior?

What is mobile behavior?

At Mobile Youth we have studied the mobile behavior of young consumers since 2001 when everyone else was looking at technology, value chains and killer applications.

For us, mobile behavior is not a new addition to the portfolio or the next great thing but the core raison d’etre of our organization and a central tenet for making your product relevant in youth marketing. When analysts were talking CDMA circuit switches we were helping companies connect their brand with the social drivers of mobile youth behavior.

How do we study mobile behavior?
* Increasingly we take advantage of our on the street video
* Backed by 7 years of quantitative analysis in 60 markets
* And a healthy addition of perspective from working with great youth brands outside the industry (too often mobile gets stuck in the ivory tower considering only telecoms alternatives)