In a survey conducted by McCann Worldgroup Thai teenagers were asked about their favourite form of media. The results – Internet and mobile phone take up the two top ranks, followed by TV in third place.
This outcome could be interpreted as a shift from traditional to more innovative and interactive media, and while it is not unexpected, the speed of the change is nonetheless surprising.
However, even though mobile and Internet are now Thai youth’s preferred screens, TV remains the top medium when it comes to advertising. For the most part the teens are still disappointed when an incoming text message turns out to be an ad.
Free Download: 100 Key Trends in Youth Mobile Culture
Sign up to the mobileYouth newsletter and you will also get the 4 Part PDF Free (Note: each section is full-color, high resolution, 9MB in size). Our trends newsletter delivers the latest insights straight to your email box. Written every week by our resident best-selling mobileYouth authors. Never miss a trend in youth mobile culture again. Unsubscribe any time.
