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7 Key Facts about Mobile Video and Youth
- Mobile video use is passive rather than active communication
- Mobile video use is driven by teenage pirates
- Social restrictions (e.g. parents) are key drivers behind mobile video popularity
- Mobile video use is often group based rather than one-on-one
- The growth of smartphones and freeservices like ooVoo and Tinychat on the mobile are key to the growth of mobile video
- Mobile video isn’t set up for what youth want from mobile video. Youth want a video client that can sit on their desk not one that they have to hold.
- The bulk of mobile video traffic popular with youth will be user-generated not offline TV content repurposed for mobile
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