Mobile Youth and Music (Presentation)

We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth market certainly hasn’t lost their appetite for music. Following on from his earlier presentation on MTV & Youth, here’s a great presentation by MTV Asia’s Ian Stewart on Mobile, Youth and Music.