Categorized | presentations

Mobile Youth and Music (Presentation)

Posted on 05 September 2008 by Graham Brown

We hear a lot about youth not spending like they used to on music. Change it appears has not favoured the record industry. However, one can’t deny innovation such as Radiohead’s flexible charging models and the subsequent fan response as a vindication that while the charging models may be suspect, the $250 billion mobile youth market certainly hasn’t lost their appetite for music. Following on from his earlier presentation on MTV & Youth, here’s a great presentation by MTV Asia’s Ian Stewart on Mobile, Youth and Music.

Music Matters to MTV 2008

View SlideShare presentation or Upload your own. (tags: mtv future)

Tags | asia, ian stewart, mobile music, mobile youth, mtv, music, presentation

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Graham Brown and Josh Dhaliwal founded mobileYouth in 2001 to give technology, brands and marketing professionals the tools to better understand young consumers, incorporate youth into their product development, build dialogue, develop trust and establish ethical marketing policies. We currently serve over 300 clients in 60 countries worldwide (names such as Nokia, Apple, Telenor, Vodafone, MTN, MTV, BBC and the UK government). mobileYouth (R) and "Mobile Youth" (R) are registered trademarks of W2F Limited.

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