Mobile Youth Malaysia

by Graham Brown on February 25, 2010

From MobileYouthReport.com

DOWNLOAD the presentation today

If you’re interested in Malaysia check out the Mobile Youth Conference in Kuala Lumpur March 2010

3 Key Points featured in the Slides:
1) Malaysia is Stable. Of all the South East Asian mobile youth markets, Malaysia remains stable with positive revenue growth forecast 2009-2012.
2) Changing the growth story. Malaysian operators need to move from driving top line revenues and widening their market to a deepening strategy as Youth ARPU bottoms out at $17.5 and revenues slow
3) Malaysia is Saturated . In 20-29 yrs, penetration rates pass 200% – that means 2 activations for every 1 youth. This poses 3 problems for malaysian operators – 1) metrics are ineffective 2) rising churn rates 3) revenue dilution

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