Data Summary
The mobile youth market in the US has reached saturation. Mobile penetration among 20-29 year olds in the US crossed 100% in 2006 and is over 120% currently.
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Background Article
Key Facts
- Penetration crossed 100% among 20-29 year olds in 2006
- 131% penetration among 20-24 year olds and 127% among 25-29 year olds in 2010
- Growth in net accounts is mainly from addition of secondary accounts
Article
Mobile youth market in the US is saturated. Mobile youth ownership will plateau at 100 million in 2012. Penetration among 20-29 year olds crossed 100% in 2006 and is over 120% currently. Growth in net accounts comes mainly from addition of secondary accounts which lead to revenue dilution.
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