Report next steps…

Published annually since 2001, this year we’ve added new trends and insights plus 12 analyst briefings published throughout the year.

Key Features

* 16 reports covering key aspects of youth marketing and mobile culture delivered over the year keeping you informed and up to speed (Market value $17,600)

* Delivered in easy-to-use powerpoint format comprising 200 powerpoint slides, graphs, case studies and presentation visuals.

* Statistical breakdown of mobile ownership & usage by age across 60 countries (Market value $4,500)

* Combined market value $22,100 offered to you for only $3995

What are marketing execs saying about the mobileYouth® report?

“We use Mobile youth extensively within International Marketing at T-Mobile as it is a consumer centric comprehensive report that effectively describes the desires, motivations and behaviours of this complex consumer segment to mobile as part of their overall lifestyle…[issues are] debated throughout a report offering valuable insights backed by robust quantitative analysis.”

* Tony Kypreos, International Vice President, T-Mobile

“We found the report very informative and have used the extensive data supplied”

* Tobias Freudenberg, Product Strategy Manager, AOL Deutschland

“An excellent report! One that we have used again and again.”

* Dusan Hamlin, Director, Carat International

“mobileYouth has been very helpful in the development of Vodafone’s approach to delivery of content in a responsible manner”

* Caroline Dewing, Communications Manager, Vodafone

“We used the report to help us understand what products we should be focussing on in our youth offering.”

* Nicolas Droulat, Senior Analyst, Bouygues Telecom

“As always, an excellent report”

* Damien Brady, CEO, Extreme Mobile

“We bought 30 reports when working on that project and mobileYouth was the best of the lot”

* Avery Dennison

“A thoroughly informative and enjoyable read. I was particularly impressed with the deconstruction of perceptions of youth and fashion – very insightful – and the presentation of data is very accessible too.”

* Daniel Bevis, Knowledge & Intranet Administrator, Leo Burnett

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