MobileYouth meets Threadless – the future of Youth Marketing?

by Graham Brown on May 20, 2009

Is this the face of Youth Marketing‘s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising

I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out what makes “America’s most innovative small company” tick.

How could I refuse?

So, setting out one cold Chicago morning I headed up to the Threadless warehouse to meet CEO Tom Ryan and co-founder Jake Nickell. Here are my videos:

How did you start Threadless? (by co-founder Jake Nickell)

What do you sell? T-shirts or…community? (by CEO Tom Ryan)

How does community measure in customer loyalty & churn? (by CEO Tom Ryan)

Can I crowdsource my brand? (by CEO Tom Ryan)

Like these videos? Check out more of mobileYouth’s youth marketing mobile culture videos on Youtube

Thoughts on Threadless – post them here and/or ping me on twitter

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