Is this the face of Youth Marketing‘s future?
* 470,000 followers on Twitter
* 1 million community members
* $30m in revenues with 30% operating profit margin (and that was back in 06)
* and…wait for it…. no advertising
I had the opportunity to meet the guys at Threadless as a part of our 2009 mobileYouth tour and find out what makes “America’s most innovative small company” tick.
How could I refuse?
So, setting out one cold Chicago morning I headed up to the Threadless warehouse to meet CEO Tom Ryan and co-founder Jake Nickell. Here are my videos:
How did you start Threadless? (by co-founder Jake Nickell)
What do you sell? T-shirts or…community? (by CEO Tom Ryan)
How does community measure in customer loyalty & churn? (by CEO Tom Ryan)
Can I crowdsource my brand? (by CEO Tom Ryan)
Like these videos? Check out more of mobileYouth’s youth marketing mobile culture videos on Youtube
Thoughts on Threadless – post them here and/or ping me on twitter
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