Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.

Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown

Areas of interest:
* What do youth want from and think of their operators?
* Youth loyalty & churn (leading to Net Promoter Score)
* Trust Measurement as impact on Profitability
* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)

Presentation

Some of the Videos Used in the Presentation (for more mobileyouth videos go here)

Tags | churn, CRM, djuice, EA, graham brown, jones soda, mobile youth, mobile youth report, mobileyouth, net promoter score, red bull, scion, telenor, youth, youth loyalty, youth marketing, youth research