Summary of my Understanding Mobile Youth Workshop @ The Prepaid Mobile Summit IIR 22-25 September 2008 in Prague.
Note contains video not available on Powerpoint. MobileYouthNet to view on the street videos in full.
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50 Youth Marketing Keywords you need to know Youth Trends Report (new site) The mobileYouth report
A look at Red Bull 1976 Games End of the Pepsi Generation
Create Culture or Go Home Context: 10 Brands that Lead The Social Media Campfire What is Social Currency? Paid vs Earned Media
Youth Buyology What they don't teach you at Business School Customers Are The Brand Customers Are The Brand The C2C Era Growing Grass Roots Movements The day we met Threadless The Attention Economy Now I Can Drink Me Meatball Sundae: What is it? Brand trust and advocacy survey
