Utterly Awesome! The Red Bull 1976 Games. Thanks to Mike Poz @ Red Bull for inviting me down to the games to get an insight into how Red Bull goes about building dialogue with its customers and to Aaron, Greg, OC and the RB crew for their hospitality.
Here’s my video report: ENJOY!
Slideshare presentation
5 Lessons in Youth Marketing from Red Bull:
1) You have to be where they are
2) Create don’t sponsor events
3) Be their social fabric
4) Sell community not products
5) Create legacies not advertising
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